We’re thrilled to be recognized by Ragan and PR Daily as 2019/2020 PR Team of the Year. The Fletcher Group team has a long-standing relationship with global branded payments provider, Blackhawk Network, to build and protect Blackhawk’s B2B and consumer-facing brands.
Together, we lead and execute Blackhawk Network’s media and PR strategies across the U.S., as well as supporting its communications efforts globally where Blackhawk has a presence. The team elevates Blackhawk’s visibility and thought leadership among the global business community and with consumers by keeping them in the news year-round through a variety of tactics, including:
- Hard News
- Proprietary Research
- Brand Integrations
- Media Tours
- Media Networking
- Speaking Opportunities
The Fletcher Group media relations team is flexible enough to take on any communications challenge head-on and works autonomously, yet collaboratively, to meet the busy communications needs of Blackhawk’s business. Within the window of this award program, the PR team of the year delivered these incredible results:
- Blackhawk Network led share of voice in the media among competitors in both B2B and B2C
- Year-over-year increases in total media placements and aggregate audience numbers in both B2B and B2C
- 83% success rate in award wins
- 150% increase in speaking engagements secured year-over-year
- Website traffic driven by PR regularly outperforms site averages and industry benchmarks; drives leads to the sales funnel
- Ongoing correlation between consumer sales peaks and big, national media placements
Ragan and PR Daily’s Communicators of the Year awards recognize the PR team of the Year, among other honors.
“Blackhawk Network and The Fletcher Group set themselves apart from an outstanding field of entrants. Their work was exceptional and displayed their innovative strategies for achieving success. Congratulations, Blackhawk Network and The Fletcher Group. We look forward to your continued success,” said Brendan Gannon, marketing manager for awards programs at Ragan Communications and PR Daily.
Want to see how our unique approach can deliver exceptional results for your business? Get in touch.