Tag: Fintech
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Amplifying the Voices of Women CMOs in Fintech: Leadership Insights and Fintech Marketing Trends
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The Fletcher Group’s third annual Women CMOs in Fintech eBook explores how these leaders are innovating and driving growth.
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7 Key PR Strategies for Fintech Companies in an Evolving Media Landscape
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7 PR strategies for fintech companies in the evolving media landscape.
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The Difference Between Brand Awareness, Demand Generation, and Lead Generation: Setting the Right Expectations For Each Strategy
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Awareness vs. Demand Gen vs. Lead Gen
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The Great Canadian Payments Roadshow
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What we learned at 5 Q2 conferences
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CPPO Symposium ’24 Recap: Driving Payments Innovation in Canada
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Exploring Canada’s payments innovation show
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Consumer Fintech Marketing: 4 Arguments for Industry Expertise
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A deeper knowledge for effective campaigns
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TFG at Fintech Meetup: Connecting with Friends Old and New
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Read our takeaways from Fintech Meetup 2024
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Gen AI Tools for Marketing and PR: A Framework for Compliant and Ethical Use
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Ethical Gen AI use for PR and marketing.
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TFG and Client Brands Make a Splash at Money20/20
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Making connections on stage and off
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2023 Women CMOs in Fintech Report
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Our 2nd annual report explores key trends impacting marketers across the sector
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We’re Speaking at Money 20/20
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We will be leading a panel focusing on the unique role of women leaders in fintech
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B2B Branding: Why You Need a Brand Positioning Playbook
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Tips to develop your brand playbook
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Holiday Media Coverage: Why It’s Important and How to Get It
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Six pitching tips for holiday headlines
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TFG Wins 2022 Bronze Anvil Award
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B2B media relations campaign drove 250+ placements
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How PR Drives Sales Growth
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Can PR drive sales growth and deliver ROI? And if so how do you measure it?
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Media Focus and Formats Have Radically Shifted
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Brands, journalists connecting in new ways
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B2B Newsletter ROI: Email Marketing Strategies Worth Your Time
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How your brand can stand out in the inbox
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TFG and Blackhawk Network Recognized by PRSA
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PR campaigns garner two awards
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The Future of Fintech Events
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Veteran fintech CEOs: industry events will be tech-enabled and highly experiential
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Journalist/PR Collaboration Headlines Muck Rack’s 2022 PR Report
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PR Pros and journalists: building better bridges
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7 Questions to Ask When Hiring a PR Firm
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What does it mean to have a strong agency partnership?
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TFG to Emcee and Moderate at the 2019 CPPO Prepaid Symposium
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TFG Founder and President Jennifer Tramontana to host this year’s event
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The Evolution of the Workforce and the Family Friendly Workplace
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TFG combats industry burnout with flexible, family-friendly strategies, benefiting both employees and clients.
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Do You Need a B2B Brand?
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How a strong B2B brand can generate huge value that you can take to the bank
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Color Trends in Web Design
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Color trends impact us all. From home decor to fashion. Brands are not immune.
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9 Marketing Strategies Fintechs Must Embrace to Stand Out
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9 marketing strategies fintechs must embrace to stand out
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