When PR and marketing teams collaborate, magical things can happen: Brands can insert impactful, authentic content into the sales process and build stronger relationships with buyers, influencers and advocates along the way.
Marketers often use research to inform and track brand or product strategy, but are missing the opportunity to use it for timely though-leadership.
With business travel grounded, sales teams are working harder to keep deals moving and find new prospects, and they need new support from marketing and PR. Pre-pandemic, these functions could be successful staying siloed. But no more.
The Fletcher Group and Blackhawk Network collaborate to build and and execute Blackhawk’s media and PR strategies for B2B and consumer-facing brands.
The Fletcher Group is offering one hour of crisis communications counsel free of charge.
Access the final installment, “The Future of Retail,” which uncovers insights from retail innovators showcased at The SUMMIT and dives into the opportunities and challenges that lie ahead for modernizing retail payments.
Public relations and earned media software company Cision released its annual State of the Media Report, investigating the roles of truth and trust in the business of journalism. Access the top five eye-opening takeaways from 2019.