At TFG, the end of 2020 and start of the new year has seen all hands on deck promoting our proprietary research with Blackhawk Network, landing national media stories for the RGCA, sharing fresh studies from MetaBank and Netspend and working in tandem with client marketing teams around the globe to strategically plan for the year ahead.
We recently placed 5 different clients and their messages in one widely-read payments industry news article. Here’s how we did it.
When PR and marketing teams collaborate, magical things can happen: Brands can insert impactful, authentic content into the sales process and build stronger relationships with buyers, influencers and advocates along the way.
Marketers often use research to inform and track brand or product strategy, but are missing the opportunity to use it for timely though-leadership.
With business travel grounded, sales teams are working harder to keep deals moving and find new prospects, and they need new support from marketing and PR. Pre-pandemic, these functions could be successful staying siloed. But no more.
The Fletcher Group and Blackhawk Network collaborate to build and and execute Blackhawk’s media and PR strategies for B2B and consumer-facing brands.
The Fletcher Group is offering one hour of crisis communications counsel free of charge.
Access the final installment, “The Future of Retail,” which uncovers insights from retail innovators showcased at The SUMMIT and dives into the opportunities and challenges that lie ahead for modernizing retail payments.