The holiday season is a great time for retail brands to land highly-visible media placements. However, Q4 is the most crowded and competitive time to pitch. To rise above the noise and capture a piece of the conversation this holiday season, here’s what your pitch team should be doing for you.
Professional services companies can benefit from modern PR and marketing practices that utilize industry research, branding strategies and content marketing. We show you how it’s done with 4 tips (and examples) for integrating PR and marketing to grow your business.
We interviewed some of the fintech industry’s most dynamic CMOs. Discover what’s driving their branding and lead gen strategies heading into 2023 in our new eBook.
Is every company now a payments company? When to build, buy and partner and how PR and marketing can help you stand out in a noisy space.
We sat down with Payments industry veteran Sheree Thornsberry from The ROIG Group to hash out what new entrants to the payments space – fintechs and non-fintechs alike – need to know now.
Now more than ever, investing in your B2B brand will yield valuable bottom line returns. We examine what makes branding essential for B2B companies and how to shape your brand story to support your business strategies.
The majority of B2B businesses struggle to generate the marketing qualified leads that are crucial for sales growth. We’ve been aiding B2B clients in this arena for decades and we’ve compiled 5 must-dos for B2B marketing success.
Leveraging quantitative market research to fuel PR and content marketing campaigns is a great way to build brand awareness, increase share of voice and attract new prospects. We share tips for setting up a market research study that meets your objectives and fits your budget.
Muck Rack’s 2022 State of Journalism Report is out. We’ve identified 5 key trends which will shape how PR Pros and Journalists collaborate (that’s right: collaborate!) to publish high quality news and content this year and beyond.