Social commerce can bridge the gap in an evolving path to purchase

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Consumers follow businesses on social media because they want to see what’s trending and connect with brands to understand what they stand for. However, the top reason that shoppers connect with brands on social media is because they want to access deals and savings, according to Blackhawk Engagement Solutions.

A few key stats:

  • 40% of consumer follow brand on social media
  • 89% of consumer want offers through social media for the brand they follow
  • 70% of consumer who receive offers from their favorite brand on social media redeem the offers

 

With this in mind, flash sales and other exclusive offers promoted through social pages will keep consumers interested and offer a feeling of special savings.

Marketers, take heed: to make your social media pages really worthwhile and engaging, they can’t just be promotional, they must include special access to deals, coupons and value.

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