Messaging That Resonates
Market factors are changing constantly, and this can mean big opportunity for your brand, if you pivot your brand positioning to keep pace. From new target audiences and emerging competitors; to product categories that are being created or reinvented right before our eyes, we must regularly re-evaluate messaging and brand positioning to ensure your brand is capturing share of voice.
But first and foremost: to respond to a constantly changing world, your brand must have a foundation that is meaningful, timeless and unique.
Brand Positioning Workshops
We help businesses build a solid marketing foundation. Using our industry expertise, we conduct a thorough review of the competitive landscape and your buyer needs, and then create positioning and messaging that stands out and makes sense.
Our process is quick, thorough and effective. We
Our process includes:
Product and Go-to-Market Positioning
Your core products should align with your foundational brand. But as your business evolves, buyer needs change or competitors redefine a category, connecting new products to your overarching brand requires smart and creative positioning.
We bring industry expertise and third-party perspective to help you articulate clear product benefit and go-to-market positioning that can be plugged into every sales channel. And the process is easily replicable as needed for future product iterations or other developments, giving you the right messages for buyers, influencers and referral sources at every stage of the relationship. Outcomes include:
- Customer needs statements
- New go-to-market positioning
- Key messaging for product use cases and sales enablement materials