Messaging That Resonates
To respond to a constantly changing world, your brand must have a foundation that is meaningful, timeless and break through.
Brand Positioning Workshops
We help businesses build a solid marketing foundation through our brand positioning workshops. Using our industry expertise, we conduct a thorough review of the competitive landscape and your buyer needs, and then create positioning and messaging that stands out.
Our process is quick, thorough and effective. We ensure thoughtful, useful messaging frameworks that can be immediately applied to your entire PR and marketing strategy. At the same time, we follow proven, streamlined steps that don’t drag on for months or tie your team up in a lengthy, time-consuming project.
Our process includes:
Product and Go-to-Market Positioning
Your core products should align with your foundational brand. But as your business evolves, buyer needs change or competitors redefine a category, connecting new products to your overarching brand requires smart and creative positioning.
We help you articulate clear product benefits and go-to-market positioning that can be plugged into every sales channel. And the process is easily replicable as needed for future product iterations or other developments, giving you the right messages for buyers, influencers and referral sources at every stage of the relationship. Outcomes include:
- Buyer-specific messaging
- New go-to-market positioning
- Key messaging for product use cases and sales enablement materials