Search results for: “social”
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Galileo Financial Technologies
Integrated marketing and public relations is the top source for qualified lead generation.
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Ubiquity
Expanded executive thought leadership on LinkedIn
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Valuedynamx
Expanded brand recognition for a new fintech/loyalty subsidiary
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Customer Acquisition: 5 Strategies for Sales and Marketing Alignment
5 tips to improve funnel performance.
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Tara Strazdas
Tara Strazdas Account Director Tara is a public relations and marketing professional with a passion for helping clients communicate more effectively with their audiences. For more than a decade, Tara has worked across various industries, including payments, startup technologies, healthcare, pharmaceuticals, and public health. Tara’s skills include media relations, message development, crisis communication, social media,…
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Geoff Renstrom
Geoff Renstrom Account Director Geoff helps brands make harmonious connections through passionate storytelling and strong brand management. Geoff brings a commitment and enthusiasm to helping brands tell their story in a thoughtful, meaningful and engaging manner. Geoff brings skills in communications strategy, media relations, crisis support, issues management, media training and digital storytelling to clients…
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Brendan Ragan
Brendan Ragan Media Analyst Brendan is devoted to storytelling, trending news and research. As the man behind The Fletcher Group’s news aggregation and distribution, Brendan contributes industry reports to an array of clients. Brendan always has his finger on the pulse of the latest trends and news impacting payments and fintech, retail technology and ecommerce…
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Alissa Clayton
Alissa Clayton account director Specializing in tech and business brand communications, Alissa has experience leading robust national media and influencer relations programs. Her in-depth knowledge of the Canadian media landscape has resulted in top-tier earned coverage for clients in the payments, lifestyle and fintech industries. Alissa knows that at the end of day, relationships are…
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Anna Kragie
Anna Kragie Account Director As a former journalist, Anna brings her passion as a storyteller to the world of B2B content marketing and PR to cultivate awareness and build trust between brands and customers. Having worked for payments companies and SaaS platforms of all sizes, Anna has extensive experience researching and producing content-driven campaigns around…
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Ashley Jackson
Ashley Jackson Account Director Ashley boasts diverse communications experience in media relations, crisis mitigation, social media, branding, event management and more. At The Fletcher Group, she leads several client accounts on various communications activities including media relations, social media management, content creation, strategic communication planning and event marketing. She is a results-focused partner for clients…
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Alexandra Flack
Alexandra Flack Account Director Alexandra is a creative, strategic, and results-driven communicator with experience leading global communications campaigns from conception to execution. As a storyteller, she enjoys creating influential, engaging content and is adept at simplifying complex information for a variety of audience needs. Alexandra’s skills include content creation and distribution, social media strategy and…
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Courtney Brunkow
Courtney Brunkow Account director Ushering ideas from brainstorms to board rooms, Courtney strategizes and executes multi-media campaigns that achieve business goals and drive loyalty. Courtney uses her savvy research, writing and media relations skills to build relationships and secure local, national and trade media results for clients coast-to-coast.
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Amanda Fiech
Amanda Fiech VICE PRESIDENT Amanda is a professional communicator, storyteller, brand- and culture-builder. She is seasoned at helping clients meet business goals and communicate with their key stakeholders by creating integrated communications programs and processes that make a difference; securing on-message news placements; and building brands from the inside out through effective employee communications. Amanda…
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Carey Madsen
Carey Madsen VICE PRESIDENT Carey uses her Fortune 100 client-side experience to direct smart, integrated marketing campaigns that help brands connect marketing strategies to business KPIs. Her expertise includes brand management, marketing and sponsorship strategy and content creation, as well as media, employee and crisis communications. She is known for her business acumen and helping…
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Shaq’s Fun House with Netspend
National media and memorable experiences put Netspend front-and-center with consumers
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Galileo Financial Technologies
Repositioned a legacy payments player as a financial technology platform
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Blackhawk Network
Created a dominant industry presence through strategic PR
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Happy Cards
Launching a never-before-seen payments product
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Netspend
Helping Netspend spread a wealth of kindness with a national campaign in record time
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KO Law Firm
Standing out as recognized thought leaders in a competitive industry
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Let’s Connect
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BHN Sales Enablement
Sales enablement tools that improved client engagement and website performance
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Consumer Experiences
Why Our Brand Activations Pay Off We have big B2C experience in financial services and offer end-to-end management and execution of your consumer program. We run successful B2C campaigns that include product launches, national media relations, influencer marketing, social media, brand integrations, scalable consumer events and experiences, and more. We can help you get noticed…
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Sales Enablement
Why Sales Teams Love Our Support Sales and marketing is Us and Us, not Us and Them. We bring together sales and marketing teams with templates for the sales team to share media wins and valuable owned content with their networks via email and social media, with trackable links driving back to the website. Our…
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Content Marketing
Why Our Content is King We create content that truly connects with your key audiences and meets your buyers where they are. Smart, effective campaigns put the right narrative in the right channels so buyers take notice. We build brand awareness and preference with an integrated, full-funnel approach that starts with valuable owned content that can…
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From Insights to Influence
How Market Research Drives PR and Content Marketing Success
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Careers
We’re always looking for PR and marketing pros who are passionate about delivering great results. Interested in working with us? Get in touch at info@fletchergroupllc.com!
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Erin Dolin
Erin Dolin executive vice president Erin is a master at bringing clients’ brands to life with a powerful combination of communications strategy and succinct, powerful storytelling. Erin is a seasoned professional in all areas of public relations and marketing including media relations, corporate communications, messaging, copywriting, social media management, content marketing, grassroots outreach, crisis mitigation…
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Jennifer Tramontana
Jennifer Tramontana President and Founder Jennifer is a sought-after communications partner for B2B growth companies. Her direct approach and razor-sharp business acumen make her a favorite with executives and a trusted advisor to client organizations. Under her guidance, The Fletcher Group has earned a reputation for smart marketing and PR strategy and exceptional client service.…
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Team
Jennifer Tramontana President and Founder Jennifer is a sought-after communications partner for B2B growth companies. Her direct approach and razor-sharp business acumen make her a favorite with executives and a trusted advisor to client organizations. Under her guidance, The Fletcher Group has earned a reputation for smart marketing and PR strategy and exceptional client service……
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Sponsored Content Playbook
Guidance on utilizing sponsored content for successful marketing campaigns
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Mastering Market Research on Any Budget
Research that fits your business and your budget.
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Trevipay
An international, integrated PR and content marketing strategy
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4 Ways PR and Marketing Helps Professional Services Stand Out
Drive brand awareness and growth
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The Fletcher Group’s 2022 CMOs in Fintech Report
Women CMOs are building impactful fintech brands despite industry-wide gender imbalances.
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3 PR Trends to Watch Now
Key trends that are redefining public relations and marketing
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TreviPay Sales Enablement
Leveraging PR wins for sales, increasing web traffic and visitor engagement
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TFG’s Jennifer Tramontana Named a Top Woman in PR for 2022
Entrepreneur Honored by PRNEWS
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Delivering Leads: 5 B2B Marketing Strategies Playbook
Strategies for B2B companies to improve lead generation and sales.
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How to Plan Your Next PR and Content Research Project
Research that fits your business and your budget.
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Meta Financial Group/Pathward
A transformative campaign that included a strategic mix of research, marketing and PR
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Creating a Future-Proof PR and Content Marketing Plan
How to plan for growth in a time of rapid change
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How PR Drives Sales Growth
Can PR drive sales growth and deliver ROI? And if so how do you measure it?
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Content Marketers: Being Asked to Do More with… More?
Make the most of extra budget
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CPPO
Content marketing for the leading digital banking and payments organization in Canada
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Media Focus and Formats Have Radically Shifted
Brands, journalists connecting in new ways
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The Future of Fintech Events
Veteran fintech CEOs: industry events will be tech-enabled and highly experiential
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How to Use Market Research for Brand, Marketing and PR Strategy
Research drives timely relevant content.
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RGCA
Establishing the voice of an industry through earned media
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Prepaid Technologies
Content marketing that expands brand awareness
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7 Questions to Ask When Hiring a PR Firm
What does it mean to have a strong agency partnership?
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Media Relations Strategy During Times of National Crisis
How to rethink your message and media approach
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Forbes: 5 B2B Marketing Strategies to Generate Qualified Leads
Forbes, published insights from our founder and president, Jennifer Tramontana
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Forbes: Beating the Buzz – Building Brand Awareness that Lasts
5 strategies for building a lasting brand.
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TFG President Set to Speak at the 2019 Payments Canada Summit
TFG’s Jennifer Tramontana to share fintech PR strategies and lead prepaid paytech discussions
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TFG to Emcee and Moderate at the 2019 CPPO Prepaid Symposium
TFG Founder and President Jennifer Tramontana to host this year’s event
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Fletcher Group and Donor Alliance Take Home Gold Leaf Awards
Recognized for healthcare communications, marketing and public relations
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PR Measurement: Turning Insights into Impact
Useful insights from Agility PR’s webinar series on the importance of PR measurement
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10 Elements of a Strong Crisis Plan and Common Response Fails
Being prepared is more important than ever.
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Do You Invest in B2B Brand Awareness or Lead Gen?
Mapping out campaigns that raise awareness for your brand and generate top-of-funnel leads
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Contact Solutions, a VERINT Company
A content marketing effort to drive valuation
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