We recently placed 5 different clients and their messages in one widely-read payments industry news article. Here’s how we did it.
When PR and marketing teams collaborate, magical things can happen: Brands can insert impactful, authentic content into the sales process and build stronger relationships with buyers, influencers and advocates along the way.
As a former journalist, Anna brings her passion as a storyteller to the world of B2B content marketing and PR to cultivate awareness and build trust between brands and customers. Having worked for payments companies and SaaS platforms of all sizes, Anna has extensive experience researching and producing content-driven campaigns around technology innovation across payments, fintech, retail, mobile and e-commerce.
Marketers often use research to inform and track brand or product strategy, but are missing the opportunity to use it for timely though-leadership.
MetaBank wanted to transform its brand from a community bank and traditional prepaid card issuer into an enabler of faster payments solutions for innovative businesses and fintech brands.
Blackhawk Network is shaping the future of global branded payments with the prepaid products, technologies and network that connect brands and people. We have worked with Blackhawk since 2013, helping build and protect its B2B and consumer-facing brands. We are tasked with helping the company manage its reputation and promote thought leadership.
Galileo Financial Technologies, an established payments technology company partnered with us to reintroduce itself to prospects and accelerate its leads from the fintech sector.
With business travel grounded, sales teams are working harder to keep deals moving and find new prospects, and they need new support from marketing and PR. Pre-pandemic, these functions could be successful staying siloed. But no more.
RentBureau turned to The Fletcher Group to simplify its messaging, and build a groundswell of awareness that would support a successful exit strategy.
We build strong brands and then we protect them. The key to successful reputation management is building a brand worth protecting, nurturing the stakeholders who will stand up for the brand in tough times, and anticipating and training in advance of crises. Category leaders and new disrupters must all gain trust, along with awareness, for long-lasting, positive reputations that can withstand scrutiny. Crises are best handled swiftly and transparently. That’s not always easy to achieve without adequate preparation. We have more than 15 years of experience preparing brands for – and managing them through – crises. Our reputation management program gives clients
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