Case Study


Media relations that drove app downloads and product adoption

Blinker, the mobile app startup that helps you sell your car with the snap of a photo wanted to launch the app in their first major metropolitan market. We were tasked with generating ongoing PR through product news.

  • Extensive market and industry media coverage, plus speaking and awards visibility drove more than a 300 percent increase in products listed, nearly 400 percent increase in products sold and a 200 percent plus increase in app downloads.
  • We obtained coverage from every major media outlet in the market plus numerous industry outlets.
  • Those media successes were then leveraged into high-profile startup speaking opportunities and awards both locally and nationally including the prestigious SXSW Interactive Innovation Award.