Crisis planning can be overwhelming, but you know it’s necessary. Also, bad news travels quickly amidst today’s condensed news cycle. So being prepared before a crisis is more important than ever.
B2B lead generation is rarely a straight path. When was the last time a customer headed to your landing page, clicked a few times and called looking for a contract?
Ever-expanding digital platforms, 24-hour news cycles and citizen journalism are the norm for media today. This means, despite the best laid plans, there are more ways for your business to find itself in the middle of a reputation scare than ever before.
Industries We are experts in payments, fintech, ecommerce and retail tech; industries that have grown to overlap and complement each other. The Fletcher Group network is vast and we find ways to make strategic client introductions for media opportunities and speaking events. We also plan the content for three fintech and retail technology events and manage two trade associations in the space. We publish our own research and thought leadership. We provide our clients deep, actionable insights to inform their strategy. Payments and Fintech The most experienced and knowledgeable PR and marketing agency for payments and fintech in North America.
Heidi brings brands to life through marketing, media relations strategies and social media management. Her skill set ranges from traditional PR and marketing to content curation, marketing automation, tradeshow management, graphic design and more. At The Fletcher Group, Heidi is always willing to learn new things and take on projects that benefit her clients and team.
Lindsey is a passionate communicator, and develops impactful public relations strategies and compelling, newsworthy stories for industry leaders and businesses. She has expertise in media relations, corporate communications, corporate social responsibility, large-scale crisis response and project management.
From developing integrated public relations programs to working in social media, Lamis enjoys all things communications that promote her clients’ business goals and protect their reputations. Lamis uses her business background and research and writing skills to identify key trends, develop creative content and secure media results.
Ashley boasts diverse communications experience in media relations, crisis mitigation, social media, branding, event management and more. At The Fletcher Group, she leads several client accounts on various communications activities including media relations, social media management, content creation, strategic communication planning and event marketing. She is a results-focused partner for clients each and every day.
Erin is a master at bringing clients’ brands to life with a powerful combination of communications strategy and succinct, powerful storytelling. Erin is a seasoned professional in all areas of public relations and marketing including media relations, corporate communications, messaging, copywriting, social media management, content marketing, grassroots outreach, crisis mitigation and research. As a former journalist, Erin’s newsroom mentality allows her to create content for clients that makes an impact, lead media campaigns that shape public opinion, execute awards and speaking programs that elevate executive visibility, participate in public affairs campaigns, support IPOs and more. Erin oversees operations and staffing