In times of crisis, journalists’ priorities change. Five tips to rethink your message and media relations strategy if you want media to cover your news now.
The average client-PR firm relationship lasts only 3 years. What you should ask prospective PR firms, and what you should know before you begin your search.
It’s time to take a proactive approach accelerate your marketing plan. Use these four concepts to guide your approach.
How to Reposition to Win Right Now What do your buyers need from you most right now? Are there new prospects that can use your products or services in a different way? This is a critical time to refine your message to ensure you’re telling the most relevant story possible. Whether you need to repackage, reposition or reprioritize your marketing messages, you don’t want to miss the opportunity to solve a new or more pressing problem to maintain or grow your market share. We help brands put their best foot forward with smart positioning and engaging content. Go-to-Market Messaging
Prepaid technologies is one of the fastest-growing prepaid payments and rewards companies, taking the paper, the hassle and the expense out of payroll, purchasing, rewards, incentives and more. For the past five years we have delivered a sustainable content marketing program that drives brand awareness, leads, engagement and supports the complete sales cycle.
We were retained by KO Law Firm, an innovative corporate and commercial law firm, to serve as its outsourced marketing department. Our primary goals are to increase brand awareness, showcase the expertise of the firm’s experienced attorneys in key practice and industry areas and drive new business.
The Retail Gift Card Association represents 100+ regional and national brands that operate in the retail, restaurant, travel, and entertainment space. The organization promotes best practices to help the industry grow, shaping it in ways that benefit both members and consumers
Contact Solutions was a leader in automated customer care solutions but wanted to launch a content marketing program to increase inbound leads and enhance brand awareness in new verticals.
The mobile app startup that helps you sell your car with the snap of a photo wanted to launch the app in their first major metropolitan market. We were tasked with generating ongoing PR buzz with product news.
Public relations and earned media software company Cision released its annual State of the Media Report, investigating the roles of truth and trust in the business of journalism. Access the top five eye-opening takeaways from 2019.
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