Money20/20: Three Tips to Improve Your Brand’s Visibility

Audience at the conference hall. Business Conference and Presentation

Since Money20/20 launched in 2012, The Fletcher Group has been heavily involved in landing speakers, securing sponsorships and hosting special events for our clients. We know the conference inside and out. Our insider knowledge of the show continues to bear fruit for our clients to book more meetings, get on-camera media interviews and boost their brand’s presence.

And, we want to share our intel with you. Here are three tips to improve your brand’s visibility at Money20/20 beyond a traditional sponsorship:

Leverage on-site tools to promote your news. Get your announcement in front of attendees by taking advantage of the show’s daily news brief – submit your announcement here. If you are a sponsor, get your news in the media room and be sure it includes your booth number and contact info for on-site representatives.

Reach out to media to secure executive interviews. Money20/20 published its list of 2018 media partners but that is a fraction of who attends. Only sponsors get access to the actual media attendee list so you need to do some sleuthing if you aren’t sponsoring this year. Review the media outlets that covered the show last year and use social media to find more potential reporters attending. Check out the Money20/20 LinkedIn group and the #Money2020 hashtag on Twitter.

If you aren’t announcing big news, media likely won’t have time to cover you. But you can still connect and prove yourself as a valuable source for the future. Be sure to share with reporters your view on recent trends, an interesting perspective on emerging issues and insights on an industry study.

Try out the AI-based show app. Money20/20 is offering a new AI-powered meeting feature in the show app. According to show planners, the app feature makes planning meetings easy, so you can maximize your time and schedule. Beyond a packed schedule of in-show meetings, make sure you amplify your presence before, during and after the show with social media and email marketing that shares relevant thought leadership. And, don’t forget to follow up with all prospects who engage with your campaigns to share valuable show information and set up meetings.

Your company invests a lot in Money20/20 and it doesn’t have to end when the show packs up. Keep the networking going by offering your prospects content that answers their questions and positions your organization as the expert to help them.

Going to Money20/20? Let’s meet up to discuss your brand presence.

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