Cracking the code for building a company culture and retaining employees is no small feat, especially in the PR universe where many firms experience a 25 percent employee turnover rate. As the president and founder of The Fletcher Group, I recognize the significance of building and maintaining a culture that bucks this trend. And it has paid off: We have a 97 percent employee satisfaction rate and a 90 percent retention rate. Retention has meant great things for our bottom line: We’ve grown profitability each year and have a net promoter score of 100.

Access my recent Forbes contribution that shares strategies for cultivating a winning company culture.