Sales enablement and training is a massive industry surpassing $66 million in 2016, yet many sales reps are ignoring marketing resources and overlooking PR content that can help push prospects to the finish line. As the president of The Fletcher Group, I see firsthand the benefits of PR in action for sales programs. Arming your sales team with valuable PR content can put the right message in a prospect’s hands and help move deals forward.

Access my recent Forbes contribution that delves into why PR is so useful to sales programs.