Integrated marketing and public relations is the top source for qualified lead generation.

Galileo Financial Technologies is the technology platform that enables fintechs, financial institutions, and non-financial brands to build financial solutions that deliver exceptional, customer-centric experiences through modern, open APIs.​

• The Fletcher Group worked alongside Galileo to execute a 5-pronged integrated PR and content marketing framework that delivered an outcome that were far greater than the sum of their parts.​
• Our approach leveraged media relations, social media, executive visibility, a go-to-market content marketing and influencer relations to acquire new leads, grow audience engagement, amplify key brand themes and:​
• Positioned Galileo and its leaders as shaping the future of financial services.​
• Elevated Galileo’s brand awareness and visibility across key media verticals in the U.S. ​
• Expanded Galileo into new operating verticals by demonstrating market thought leadership. ​
• Accelerated Galileo lead generation and nurture partner relationships through media opportunities and social media promotion. 

The Results.

Business Impact ​

• This collaborative, fully integrated strategy met all three of our objectives and drove tangible sales results. ​
  • ​Marketing campaigns were the top qualified lead source, driving 90% of net new leads, nearly half (46%) of which were from omnichannel content and PR campaigns.​
  • Our campaigns helped drive 13% year-over-year growth in Q4 2023, with projected growth of 20%+ for 2024.

PR Results ​

• 150 earned media placements​
• Increased earned media stories by 146% ​
• Expanded reach more than 8X to 151M Earned UVM Readership ​
• Grew share of voice from 9% to 20%​
• Maintained strong domain authority throughout the year
• Set the direction for Galileo’s brand visibility goals and marketing strategy to highlight Galileo’s strengths and solutions in key categories and competitive markets.

Content Results​

TFG crafted 33 key content assets including 8 anchor content pieces (eBooks, case studies, infographics, webinars, longform blogs etc.) and corresponding nurture packages, and directed multiple sponsored content and research campaigns to generate brand awareness in core verticals, and drive top-of-funnel leads.​

• This targeted content approach resulted in 24% more website sessions, 98% more engaged sessions, 65% increase in website views and a 17% increase in conversion on their website.​
• 3 anchor eBooks saw an average conversion rate of 15%+

Social Media Results​

• Grew organic LinkedIn engagement 71%​
• Increased Twitter engagement 145% ​
• Drove hundreds of engagements to CEOs LinkedIn posts