Muck Rack’s 2022 State of Journalism Report is out. We’ve identified 5 key trends which will shape how PR Pros and Journalists collaborate (that’s right: collaborate!) to publish high quality news and content this year and beyond.
The Fletcher Group and Blackhawk Network collaborate to build and and execute Blackhawk’s media and PR strategies for B2B and consumer-facing brands.
Money20/20 is four weeks away, bringing together the most noteworthy speakers and biggest brands in fintech and financial services. Many companies that attend will spend an enormous amount of time and budget to try to stand out among the hundreds of brands and thousands of people, with mixed success. We’ve compiled three tips that our clients have used to book more meetings, get on-camera media interviews and boost their brand’s presence at the show, without breaking the bank. Leverage the Money20/20 daily briefing to promote your news. Get your announcement in front of the press by submitting your announcement online here.
Forbes recently published insights from Jennifer Tramontana, president and founder at The Fletcher Group, about the value of LinkedIn sponsored content for B2B organizations.
Social media is a useful tool for B2B marketers to engage with clients, prospects, and influencers, build long-lasting relationships, boost SEO and drive quality leads into the top of the sales funnel.
You wouldn’t let your office manager forget to order supplies or let your finance team balance accounts without spreadsheets, would you? You surely wouldn’t let your sanitation team skip emptying the wastebaskets or let your HR department misunderstand benefits. Most basic-level operations are expected to be optimized without oversight, so why are so many businesses making entry-level errors in Social Media 101? In order to maximize your business’ social presence and impact, check this short list of common mistakes to see if there are any you need to avoid. Doing Everything Manually If you aren’t using some kind of scheduling