Every business knows that social media is a must, but using it successfully can be a moving target.

You wouldn’t let your office manager forget to order supplies or let your finance team balance accounts without spreadsheets, would you? You surely wouldn’t let your sanitation team skip emptying the wastebaskets or let your HR department misunderstand benefits. Most basic-level operations are expected to be optimized without oversight, so why are so many businesses making entry-level errors in Social Media 101? In order to maximize your business’ social presence and impact, check this short list of common mistakes to see if there are any you need to avoid. Doing Everything Manually If you aren’t using some kind of scheduling