Why It’s Time to Accelerate Your Marketing Plan and How to Get Focused
May 11, 2020
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It’s time to take a proactive approach accelerate your marketing plan. Use these four concepts to guide your approach.
COVID-19 Impacts Payments and Fintech Shows and Awards Dates
April 7, 2020
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Access the 2020 Payments and Fintech Shows and Awards List to get a full picture of those events or programs making moves, and we’ll stay in touch with timely submission deadlines and tips.
Forbes: Five B2B Marketing Strategies to Generate Qualified Leads
November 19, 2019
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Access five B2B marketing strategies that we’ve helped clients implement to fill the sales funnel with more MQLs.
Five Guidelines for an Effective Content Strategy When Hosting an Industry Event
October 23, 2019
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Here are five guidelines to keep in mind when developing an effective content strategy for your industry event.
Why Virtual Teams Build Better Brainstorms
June 25, 2019
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A good brainstorm has the capacity to shape a new project into the next award-winning campaign or idea.
eBook: LinkedIn Strategies to Drive New Leads
June 14, 2019
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Sponsoring your organization’s content on LinkedIn to drive new top-of-funnel relationships with the right decision makers.
Money20/20: Three Tips to Improve Your Brand’s Visibility
October 10, 2018
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Since Money20/20 launched in 2012, The Fletcher Group has been heavily involved in landing speakers, securing sponsorships and hosting special events for our clients.
Seven Sweeps Strategy: The Key to Capturing the Voice of the Customer
October 4, 2018
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Creative copywriting can be tricky to assemble in a way that captures the voice of the customer and makes them thirsty for more.
Do you invest in B2B brand awareness or lead gen? (The answer: both)
October 3, 2018
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B2B lead generation is rarely a straight path. When was the last time a customer headed to your landing page, clicked a few times and called looking for a contract?
Do you need a B2B brand?
October 3, 2018
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Many B2B companies shy away from investing in their brands. They argue that buyers only make decisions based on product viability, ease of integration and cost. We disagree.