With business travel grounded, sales teams are working harder to keep deals moving and find new prospects, and they need new support from marketing and PR. Pre-pandemic, these functions could be successful staying siloed. But no more.
It’s time to take a proactive approach accelerate your marketing plan. Use these four concepts to guide your approach.
Access the 2020 Payments and Fintech Shows and Awards List to get a full picture of those events or programs making moves, and we’ll stay in touch with timely submission deadlines and tips.
Access five B2B marketing strategies that we’ve helped clients implement to fill the sales funnel with more MQLs.
Here are five guidelines to keep in mind when developing an effective content strategy for your industry event.
Since Money20/20 launched in 2012, The Fletcher Group has been heavily involved in landing speakers, securing sponsorships and hosting special events for our clients.
Creative copywriting can be tricky to assemble in a way that captures the voice of the customer and makes them thirsty for more.
B2B lead generation is rarely a straight path. When was the last time a customer headed to your landing page, clicked a few times and called looking for a contract?