Social media is a useful tool for B2B marketers to engage with clients, prospects, and influencers, build long-lasting relationships, boost SEO and drive quality leads into the top of the sales funnel.
Since Money20/20 launched in 2012, The Fletcher Group has been heavily involved in landing speakers, securing sponsorships and hosting special events for our clients.
Creative copywriting can be tricky to assemble in a way that captures the voice of the customer and makes them thirsty for more.
B2B lead generation is rarely a straight path. When was the last time a customer headed to your landing page, clicked a few times and called looking for a contract?
We help growth companies generate leads and nurture them to a quicker close. Two departments are critical in this process – sales and marketing.
Sales enablement and training is a massive industry surpassing $66 million in 2016, yet many sales reps are ignoring marketing resources and overlooking PR content that can help push prospects to the finish line.