In times of crisis, journalists’ priorities change. Five tips to rethink your message and media relations strategy if you want media to cover your news now.
At The Fletcher Group, we counsel our clients on the following six principles to effectively communicate in a time of change.
The Fletcher Group is offering one hour of crisis communications counsel free of charge.
Every business will face a crisis at some point, whether of your own making or driven by external forces outside your control.
Crisis planning can be overwhelming, but you know it’s necessary. Also, bad news travels quickly amidst today’s condensed news cycle. So being prepared before a crisis is more important than ever.
Ever-expanding digital platforms, 24-hour news cycles and citizen journalism are the norm for media today. This means, despite the best laid plans, there are more ways for your business to find itself in the middle of a reputation scare than ever before.