Every business will face a crisis at some point, whether of your own making or driven by external forces outside your control.
Crisis planning can be overwhelming, but you know it’s necessary. Also, bad news travels quickly amidst today’s condensed news cycle. So being prepared before a crisis is more important than ever.
Ever-expanding digital platforms, 24-hour news cycles and citizen journalism are the norm for media today. This means, despite the best laid plans, there are more ways for your business to find itself in the middle of a reputation scare than ever before.