Sponsored content is an increasingly popular form of inbound marketing used to reach target audiences. We’ve collected best practices from decades of experience to craft a comprehensive Sponsored Content Playbook. Let us show you how to make the most of these pay-to-play partnerships.
Professional services companies can benefit from modern PR and marketing practices that utilize industry research, branding strategies and content marketing. We show you how it’s done with 4 tips (and examples) for integrating PR and marketing to grow your business.
We interviewed some of the fintech industry’s most dynamic CMOs. Discover what’s driving their branding and lead gen strategies heading into 2023 in our new eBook.
We sat down with Payments industry veteran Sheree Thornsberry from The ROIG Group to hash out what new entrants to the payments space – fintechs and non-fintechs alike – need to know now.
We’ve combed through MuckRack’s 2022 State of PR Report to analyze three key findings informing our current work and our strategic planning for the future.
Fletcher Group Founder and President Jennifer Tramontana was recently named one of PRNEWS’ Top Women in PR for 2022. Jennifer, who founded The Fletcher Group in 2005 and has led the agency for more than 17 years, was honored in the Entrepreneurs category of the awards.
Leveraging quantitative market research to fuel PR and content marketing campaigns is a great way to build brand awareness, increase share of voice and attract new prospects. We share tips for setting up a market research study that meets your objectives and fits your budget.
Eighteen months into the COVID pandemic and the ground still feels unsettled under our feet. So how do businesses plan for growth in a time of hyper-rapid change? We examine the top trends and technologies reshaping how PR and marketing teams approach 2022 and beyond.
Marketing teams are busier and better funded than ever. But in a crowded market, how can you create B2B content marketing that delivers?
We’ve just added a top financial brand and extended a long-time relationship. See why payments and fintech brands select The Fletcher Group.
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