Leveraging quantitative market research to fuel PR and content marketing campaigns is a great way to build brand awareness, increase share of voice and attract new prospects. We share tips for setting up a market research study that meets your objectives and fits your budget.
Eighteen months into the COVID pandemic and the ground still feels unsettled under our feet. So how do businesses plan for growth in a time of hyper-rapid change? We examine the top trends and technologies reshaping how PR and marketing teams approach 2022 and beyond.
Marketing teams are busier and better funded than ever. But in a crowded market, how can you create B2B content marketing that delivers?
We’ve just added a top financial brand and extended a long-time relationship. See why payments and fintech brands select The Fletcher Group.
How does your brand stand out in the inbox, when the average work address gets 121 emails per day? Check out our proven framework to drive measurable, repeatable results.
The Fletcher Group earned two accolades on behalf of client Blackhawk Network by the Public Relations Society of America
The Fletcher Group is growing. We’re thrilled to announce that we’ve recently added several new media and content experts to our strong team of payments and fintech pros.
We’re thrilled to announce The Fletcher Group has won PR Daily’s PR for Lead Generation Award, 2020
At TFG, the end of 2020 and start of the new year has seen all hands on deck promoting our proprietary research with Blackhawk Network, landing national media stories for the RGCA, sharing fresh studies from MetaBank and Netspend and working in tandem with client marketing teams around the globe to strategically plan for the year ahead.
Marketers often use research to inform and track brand or product strategy, but are missing the opportunity to use it for timely though-leadership.
The Fletcher Group. Trusted, senior-level consultants.
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