Creative copywriting can be tricky to assemble in a way that captures the voice of the customer and makes them thirsty for more.
B2B lead generation is rarely a straight path. When was the last time a customer headed to your landing page, clicked a few times and called looking for a contract?
Sales enablement and training is a massive industry surpassing $66 million in 2016, yet many sales reps are ignoring marketing resources and overlooking PR content that can help push prospects to the finish line.
If you want the best relationship with your Marketing or PR agency and the best return for your money, look for a lifestyle business.
The Canadian Prepaid Providers Organization (CPPO), the leading voice of the prepaid industry in Canada, hosted a one-day symposium in May to discuss the changing nature of the Canadian prepaid market.
Fletcher Group Plays Major Role as Founder and Co-host of Inaugural CPPO Prepaid Symposium in Canada
We sat down with our president and founder and CPPO executive director, Jennifer Tramontana, to talk about the significance of the CPPO Prepaid Symposium and the Canadian payments market.
To channel the infamous mission statement in Jerry Maguire ‘The Things We Think and Do Not Say: The Future of Our Business,’ the PR/marketing agency model could use some straight talk.