When PR and marketing teams collaborate, magical things can happen: Brands can insert impactful, authentic content into the sales process and build stronger relationships with buyers, influencers and advocates along the way.
Marketers often use research to inform and track brand or product strategy, but are missing the opportunity to use it for timely though-leadership.
With business travel grounded, sales teams are working harder to keep deals moving and find new prospects, and they need new support from marketing and PR. Pre-pandemic, these functions could be successful staying siloed. But no more.
It’s time to take a proactive approach accelerate your marketing plan. Use these four concepts to guide your approach.
Here are five guidelines to keep in mind when developing an effective content strategy for your industry event.
Access the first installment in our research paper series that summarizes need-to-know topics about Canadian payments, gleaned through insights at the event.
Forbes recently published insights from our founder and president, Jennifer Tramontana, about how companies can build a brand that stands out and maintain the staying power to succeed.