Is every company now a payments company? When to build, buy and partner and how PR and marketing can help you stand out in a noisy space.
We sat down with Payments industry veteran Sheree Thornsberry from The ROIG Group to hash out what new entrants to the payments space – fintechs and non-fintechs alike – need to know now.
Leveraging quantitative market research to fuel PR and content marketing campaigns is a great way to build brand awareness, increase share of voice and attract new prospects. We share tips for setting up a market research study that meets your objectives and fits your budget.
Muck Rack’s 2022 State of Journalism Report is out. We’ve identified 5 key trends which will shape how PR Pros and Journalists collaborate (that’s right: collaborate!) to publish high quality news and content this year and beyond.
Eighteen months into the COVID pandemic and the ground still feels unsettled under our feet. So how do businesses plan for growth in a time of hyper-rapid change? We examine the top trends and technologies reshaping how PR and marketing teams approach 2022 and beyond.
Marketing teams are busier and better funded than ever. But in a crowded market, how can you create B2B content marketing that delivers?
The Fletcher Group is growing. We’re thrilled to announce that we’ve recently added several new media and content experts to our strong team of payments and fintech pros.
Victor Hugo once said, “Nothing else in the world… is so powerful as an idea whose time has come.” Since 2015, TFG client Payfare has been developing a groundbreaking idea: a fintech solution that provides financial services like instant payouts, digital banking and loyalty/ rewards specifically for gig workers.
At TFG, the end of 2020 and start of the new year has seen all hands on deck promoting our proprietary research with Blackhawk Network, landing national media stories for the RGCA, sharing fresh studies from MetaBank and Netspend and working in tandem with client marketing teams around the globe to strategically plan for the year ahead.