Marketing teams are busier and better funded than ever. But in a crowded market, how can you create B2B content marketing that delivers?
Victor Hugo once said, “Nothing else in the world… is so powerful as an idea whose time has come.” Since 2015, TFG client Payfare has been developing a groundbreaking idea: a fintech solution that provides financial services like instant payouts, digital banking and loyalty/ rewards specifically for gig workers.
At TFG, the end of 2020 and start of the new year has seen all hands on deck promoting our proprietary research with Blackhawk Network, landing national media stories for the RGCA, sharing fresh studies from MetaBank and Netspend and working in tandem with client marketing teams around the globe to strategically plan for the year ahead.
We recently placed 5 different clients and their messages in one widely-read payments industry news article. Here’s how we did it.