Sponsored content is an increasingly popular form of inbound marketing used to reach target audiences. We’ve collected best practices from decades of experience to craft a comprehensive Sponsored Content Playbook. Let us show you how to make the most of these pay-to-play partnerships.
Professional services companies can benefit from modern PR and marketing practices that utilize industry research, branding strategies and content marketing. We show you how it’s done with 4 tips (and examples) for integrating PR and marketing to grow your business.
We interviewed some of the fintech industry’s most dynamic CMOs. Discover what’s driving their branding and lead gen strategies heading into 2023 in our new eBook.
We sat down with Payments industry veteran Sheree Thornsberry from The ROIG Group to hash out what new entrants to the payments space – fintechs and non-fintechs alike – need to know now.
Now more than ever, investing in your B2B brand will yield valuable bottom line returns. We examine what makes branding essential for B2B companies and how to shape your brand story to support your business strategies.
Marketing teams are busier and better funded than ever. But in a crowded market, how can you create B2B content marketing that delivers?
payment and fintech shows are beginning the transition back to in-person or hybrid formats, so we asked two experts about the digital transformation of industry events and what their role may be going forward.
Victor Hugo once said, “Nothing else in the world… is so powerful as an idea whose time has come.” Since 2015, TFG client Payfare has been developing a groundbreaking idea: a fintech solution that provides financial services like instant payouts, digital banking and loyalty/ rewards specifically for gig workers.
At TFG, the end of 2020 and start of the new year has seen all hands on deck promoting our proprietary research with Blackhawk Network, landing national media stories for the RGCA, sharing fresh studies from MetaBank and Netspend and working in tandem with client marketing teams around the globe to strategically plan for the year ahead.
We recently placed 5 different clients and their messages in one widely-read payments industry news article. Here’s how we did it.
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