The Client

One of the fastest growing prepaid payments and rewards companies, Prepaid Technologies partnered with The Fletcher Group to develop a sustainable content marketing program that drives leads, engagement and supports the complete sales cycle.

The Solution

Strategy

Thought leadership content
Email marketing
Sales enablement
Social media
Sponsored digital content and lead generation
Media relations

The Results

275% increase in website referrals; 175% increase in referrals from sales partners; nearly 40,000 impressions from sponsored social.

The Fletcher Group drove qualified website traffic growth by publishing timely, engaging content via three top referral sources:

  • LinkedIn: Organic growth of followers increased by nearly 40%, averaging 25,000 impressions per month. Sponsored content beat industry averages for clicks and cost by more than 50%.
  • Twitter: 300% increase in follower growth in just six months.
  • Earned media coverage: Every thought leadership piece and news announcement became a top referral source.

Prepaid Technologies’ CMS: grew as a consistent top-10 referral source for the brand, driving campaign recipients click through from social and email channels to view key content on the site.

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