The Objective

One of the fastest-growing prepaid payments and rewards companies, Prepaid Technologies, partnered with us to develop a sustainable content marketing program that drives leads, engagement and supports the complete sales cycle.

The Strategy

Email Marketing

Media Relations

Sales Enablement

Social Media

Sponsored Content and Lead Generation

Thought Leadership Content

The Results

We drove qualified website traffic and social media growth by publishing timely, engaging content via three top referral sources:

  • LinkedIn: Organic growth of followers increased by nearly 40 percent, averaging 25,000 impressions per month. Sponsored content beat industry averages for clicks and cost by more than 50 percent.
  • Twitter: 300 percent increase in follower growth in just six months.
  • Thought Leadership: Every piece of content became a top referral source.

Prepaid Technologies’ CMS: grew as a consistent top-10 referral source for the brand, driving campaign recipients click through from social and email channels to view key content on the site.

1 %
increase in website referrals
1 %
increase in referrals from sales partners
1
impressions from sponsored social media
1 %
increase in Twitter followers
1 %
40% increase in LinkedIn followers

Key Campaign Elements

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