One of the fastest growing prepaid payments and rewards companies, Prepaid Technologies partnered with The Fletcher Group to develop a sustainable content marketing program that drives leads, engagement and supports the complete sales cycle.
Thought leadership content
Sponsored digital content and lead generation
275% increase in website referrals; 175% increase in referrals from sales partners; nearly 40,000 impressions from sponsored social.
The Fletcher Group drove qualified website traffic growth by publishing timely, engaging content via three top referral sources:
- LinkedIn: Organic growth of followers increased by nearly 40%, averaging 25,000 impressions per month. Sponsored content beat industry averages for clicks and cost by more than 50%.
- Twitter: 300% increase in follower growth in just six months.
- Earned media coverage: Every thought leadership piece and news announcement became a top referral source.
Prepaid Technologies’ CMS: grew as a consistent top-10 referral source for the brand, driving campaign recipients click through from social and email channels to view key content on the site.