The Objective

We were retained by KO Law Firm to drive new leads and raise the profiles of their partners and other attorneys. We executed an integrated marketing campaign with results that beat all industry benchmarks.

The Strategy

Awards

Brand Messaging

Business Development/Sales Enablement

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Conferences

Media Relations

Social Media

Sponsored Content

Thought Leadership

The Results

Serving as the firm’s outsourced marketing department, we created a steady cadence of content and news that continues to drive significant growth in brand awareness, share of voice and new business contacts across all channels. Our work began with an essential messaging exercise to align the client team on key messages and the firm’s marketing voice, which served as a foundation for ongoing content creation. We continue to position the firm and their attorneys as thought leaders among key industry decision makers.

1 %
increase in web traffic
1 %
increase in social engagement
1 %
increase in social media following
1 %
of website referral traffic was from LinkedIn
1 %
average email marketing open rate achieved
1 %
average email marketing click-through rate

Key Campaign Elements

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