The Client

An established payments processor partnered with us to reintroduce itself to prospects. The company also needed help accelerating leads from the fintech sector.

The Solution

Strategy

New messaging on the Galileo story
Steady cadence of news and thought leadership
Inbound marketing program
Media relations
Sales enablement materials
Social media
International speaking engagements
New website
Media partnership at Money 2020

The Results

The Fletcher Group doubled Galileo’s share of voice in the media compared to competitors in 2018. The company eclipsed its closest competitor by 50%.

PR and marketing campaigns generated and nurtured qualified leads. Ten enterprise deals closing during the year as a direct result of these efforts.

A partnership with media outlet Fintech Finance at Money2020 generated 29 videos. The videos featured industry thought leaders and luminaries. The Fletcher Group created content marketing campaigns from the content. They drove lead gen and increased website traffic by 434%.

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