The Objective

An established payments technology company partnered with us to reintroduce itself to prospects and accelerate its leads from the fintech sector.

The Strategy

Inbound Marketing Program

International Speaking Engagements

Media Relations

Money20/20 Media Partnership

New Brand Messaging

New Website

Sales Enablement Materials

Social Media

Thought Leadership

The Results

We doubled Galileo’s share of voice in the media compared to competitors in 2018. The company eclipsed its closest competitor by 50 percent.

PR and marketing campaigns generated and nurtured qualified leads. Ten enterprise deals closing during the year as a direct result of these efforts.

A partnership with media outlet Fintech Finance at Money20/20 produced 29 video interviews of clients, prospects and industry experts. We created content marketing campaigns from the content that drove lead gen and increased website traffic by 434 percent.

Created a CRM, lead generation and marketing automation strategy for Galileo including a new website and brand refresh.

1
thought leadership video interviews produced
1
new clients secured
1 %
website traffic increase as a result of media partnership
1 X
share of voice doubled

Key Campaign Elements

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