The Objective

The mobile app startup that helps you sell your car with the snap of a photo wanted to launch the app in their first major metropolitan market. We were tasked with generating ongoing PR buzz with product news.

The Strategy




Media Relations

Multimedia Visuals

Social Media

Speaking Engagements

The Results

Extensive market and industry media coverage, plus speaking and awards visibility drove more than a 300 percent increase in products listed, nearly 400 percent increase in products sold and a 200 percent plus increase in app downloads.

The initial launch strategy focused on media relations, demonstrations, app imagery and customer testimonials to drive sustained media coverage over the course of three months, ultimately garnering coverage from every major media outlet in the market plus numerous industry outlets too.

Those media successes were then leveraged into high-profile startup speaking opportunities and awards both locally and nationally including the prestigious SXSW Interactive Innovation Award.

1 %
increase in products listed
1 %
increase in products sold
1 %
+ increase in app downloads
Prestigious SXSW Interactive Innovation Award secured

Key Campaign Elements

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