The Objective

Global branded payments provider, Blackhawk Network, works with the Fletcher Group to help build and protect its B2B and consumer-facing brands. One of our specialties is working with top-tier media to provide third-party credibility, validation and product endorsement for our partners. Our team of media experts helps to elevate Blackhawk’s visibility and thought leadership among the global business community and with consumers by keeping them in top-tier news year-round.

The Strategies

HARD NEWS

Hard News

BYLINES

Bylines

Media

Video

MEDIA TOURS

Media Tours

Awards

RESEARCH

Proprietary Research

INFOGRAPHICS

Infographics

Multimedia

Brand Integrations

MEDIA NETWORKING

Media Networking

SPEAKING OPPORTUNITIES

Speaking Opportunities

The Results

  • Leading share of voice in the media among competitors for both B2B and B2C
  • Annual increases in total media placements and aggregate audience numbers for both B2B and B2C
  • 83% success rate in award wins
  • 150% increase in speaking engagements secured YOY
  • Website traffic driven by PR regularly outperforms site averages and industry benchmarks; helps to drive leads
  • Ongoing correlation between consumer sales peaks and big media placements
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