Dominated share of voice in earned media
Blackhawk Network is shaping the future of global branded payments with the prepaid products, technologies and network that connect brands and people. We have worked with Blackhawk since 2013, helping build and protect its B2B and consumer-facing brands. One of our specialties is working with top-tier media to provide third-party credibility, validation and product endorsement for Blackhawk’s global suite of solutions. We elevate Blackhawk’s visibility and thought leadership among the global business community and with consumers by keeping them in top-tier news year-round. We are tasked with helping the company manage its reputation and promote thought leadership.
The Results
Blackhawk consistently leads in media share of voice among competitors for both B2B and B2C, the most important metric in their competitive space. We have also achieved annual increases in total media placements and aggregate audience numbers for both B2B and B2C every year for the past 6 years. Our work also supports sales. Website traffic driven by PR regularly outperforms site averages and industry benchmarks, helping to drive leads. We have also achieved an 83% success rate in award wins and a150% increase in speaking engagements secured YOY.
83
%
success rate in award wins
150
%
increase in speaking engagements secured YOY