The Objective

A fintech company with a history of delivering innovative card solutions to the retail and prepaid industries wanted to expand into the credit and debit space with banks.

The Strategy

Content Marketing

Email Marketing

Media Relations

The Results

We developed and implemented a targeted marketing plan and increased bank contacts in the sales funnel by 97%.

We secured bylined articles, interviews and news coverage in banking and credit union outlets, a first for this business.

In one year, 34% of those contacts moved to leads and 17% of became active opportunities.

Targeted email campaigns averaged a 24% open rate and 4% click through rate.

1 %
Increased Contacts
1 %
Contacts moved to leads
1 %
New Active Opportunities
1 %
Open Rate
1 %
Click-through Rate

Key Campaign Elements

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