Targeted marketing efforts through email campaigns
Arroweye is a fintech company that delivers real-time, innovative card solutions to the retail and prepaid industries. They wanted to expand into the credit and debit space with banks and needed to generate awareness about their company and their superior solutions.
Arroweye needed to get on the radar with a new buyer quickly and banks and credit unions have notoriously slow buying cycles. We decided to attack the problem two ways – through a broad brand awareness campaign by securing bylined articles, interviews and news coverage in banking and credit union outlets and a targeted marketing effort aimed at increasing viable sales contacts.
The marketing plan increased bank contacts in the sales funnel by 97% in six months and in one year, 34% of those contacts moved to leads and 17% of became active opportunities. Targeted email campaigns averaged a 24% open rate and 4% click through rate, much higher than industry average.