A fintech company with a history of delivering innovative card solutions to the retail and prepaid industries wanted to expand into the credit and debit space with banks.
We developed and implemented a targeted marketing plan and increased bank contacts in the sales funnel by 97%.
We secured bylined articles, interviews and news coverage in banking and credit union outlets, a first for this business.
In one year, 34% of those contacts moved to leads and 17% of became active opportunities.
Targeted email campaigns averaged a 24% open rate and 4% click through rate.