Seven Factors of a Successful PR and Marketing Agency Relationship

Team work process. Marketing strategy brainstorming. Paperwork and digital in open space. Intentional sun glare

To channel the infamous mission statement in Jerry Maguire ‘The Things We Think and Do Not Say: The Future of Our Business,’ the PR/marketing agency model could use some straight talk. It sets clients up for a constant churn of account managers and work that trends from good to ok to mediocre. I founded The Fletcher Group eleven years ago as a new kind of agency, a self-managed organization that is focused on long-term client value and profitability.

To access what I have learned, and seven factors businesses should look for in an agency relationship, click here.

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