To channel the infamous mission statement in Jerry Maguire ‘The Things We Think and Do Not Say: The Future of Our Business,’ the PR/marketing agency model could use some straight talk. It sets clients up for a constant churn of account managers and work that trends from good to ok to mediocre. I founded The Fletcher Group eleven years ago as a new kind of agency, a self-managed organization that is focused on long-term client value and profitability.

To access what I have learned, and seven factors businesses should look for in an agency relationship, click here.